Westcott Multimedia
Role
Product designer
Responsibilities
Research, Wireframing, Prototyping, User Testing
Team
7 engineers, 1 product manager, 1 user researcher
Problem
As a UX Product Designer at Westcott Media, I was tasked with improving how users tracked song trends across platforms like TikTok, Spotify, and Apple Music. The existing platform struggled with fragmented data visualization, making it difficult for users to gain actionable insights.
Additionally, the user experience was inconsistent across devices, and there was a lack of data-driven optimization in user flows.
Identify the Problem or Before & After
Before:
Users faced difficulties navigating between dashboards, leading to inefficient workflows.
Limited integration of AI-driven insights, resulting in static user flows and less engagement.
The platform was not fully responsive, affecting usability on different devices.
After:
Designed dynamic prototypes and wireflows in Figma, creating a cohesive and intuitive dashboard.
Integrated AI-driven A/B testing to optimize user flows, increasing engagement and efficiency.
Collaborated with engineers and the founder to develop a responsive desktop app, enhancing the overall user experience.
Brainstormed Opportunities & Improvements
I brainstormed opportunities & improvements based on customer goals, business objectives, and the pain points I identified.
AI-Driven Optimization
Implemented AI-driven A/B testing to identify the most effective user flows, leading to improved engagement metrics and faster task completion.
Responsive Design
Worked closely with developers to ensure the desktop app was fully responsive, providing a seamless experience across different screen sizes and devices.
Streamlined Dashboards
Focused on designing dashboards that consolidated song trend data from multiple platforms, providing clear, actionable insights for users.
Approach
I brainstormed opportunities & improvements based on customer goals, business objectives, and the pain points I identified.
AI-Driven A/B Testing
Optimizing User Flows: Implemented AI-driven A/B testing methodologies to evaluate and optimize different user flow variations, leading to enhanced engagement metrics.
Data-Backed Decisions: Leveraged user behavior data to make informed design decisions, ensuring that changes positively impacted user satisfaction and platform performance.
Cross-Functional Collab
Team Synergy: Worked closely with the founder and engineering team to align design goals with technical feasibility, fostering a collaborative environment.
Responsive Design: Contributed to the development of a responsive desktop application, ensuring a consistent and efficient user experience across different devices.
Prototyping and Wireflows
Figma Design: Created detailed wireflows and high-fidelity prototypes in Figma, focusing on intuitive navigation and data visualization to track song trends effectively.
Iterative Design Process: Conducted multiple design iterations based on user feedback to refine features and improve usability.
Impact
Platform Efficiency
Streamlined the dashboard interface, making it easier for users to monitor music trends, which enhanced decision-making for industry professionals.
Product Growth
Supported the growth of Westcott Media's platform by delivering a polished, responsive desktop app that met the evolving needs of its user base.
Enhanced User Engagement
Improved user engagement through optimized user flows, as evidenced by increased session durations and reduced bounce rates.
Key Takeaways
Iterative Development
Continuous feedback loops are essential for refining product features and ensuring they meet user expectations.
Collaborative Success
Close collaboration with cross-functional teams ensures that design solutions are both innovative and technically feasible.
Data-Driven Design
Utilizing AI-driven A/B testing can significantly enhance user experience by validating design decisions with real user data.