The 3D App

Role

Product designer

Responsibilities

Research, Wireframing, Prototyping, User Testing

Team

7 engineers, 1 product manager, 1 user researcher

Problem

The challenge was to enhance client engagement by clearly showcasing the app’s value, which required translating complex data into visually digestible content. My role focused on enhancing client understanding through data visualization and aligning a development with strategic business goals.

As a Product Design Consultant at The 3D App, I collaborated with cross-functional teams to create compelling sales materials and integrate AI-driven insights into product features.

Before & After

Before:

  • The sales decks lacked a cohesive narrative and visual appeal, making it challenging to communicate the unique value of The 3D App to high-profile clients like Opendoor, B&B Italia, and Cushman & Wakefield. Additionally, product features weren’t effectively aligned with client needs due to gaps in leveraging AI insights.

After:

  • Sales decks became visually engaging and data-driven, resulting in higher client engagement.

  • AI-driven data visualizations simplified complex insights, improving client decision-making.

  • Product development became more aligned with client goals through actionable AI insights.

Brainstormed Opportunities & Improvements

I brainstormed opportunities & improvements based on customer goals, business objectives, and the pain points I identified.

AI-Driven Insights Integration

Leveraged AI-driven data visualizations to translate technical product insights into clear, actionable narratives for stakeholders, making the app’s value proposition undeniable.

Cross-functional Alignment

Collaborated with engineers and product managers to ensure that product features derived from AI insights were effectively aligned with client expectations, improving the overall user experience.

Optimized Sales Decks

I focused on creating tailored, visually engaging presentations that highlighted specific client benefits, addressing their unique pain points and business needs.

Impact

I brainstormed opportunities & improvements based on customer goals, business objectives, and the pain points I identified.

Product Development

Successfully translated AI-driven insights into actionable features, enhancing product relevance for key clients.

Business Growth

Contributed to the acquisition and retention of major clients by effectively showcasing the app's value and potential ROI.

Improved Client Engagement

Sales decks led to higher client engagement rates, with feedback highlighting the clarity and persuasive power of the presentations.

Key Takeaways

I brainstormed opportunities & improvements based on customer goals, business objectives, and the pain points I identified.

AI Integration

Leveraging AI insights in both product design and sales strategies bridges the gap between technical capabilities and business needs.

Collaboration is Key

Close collaboration with cross-functional teams ensures that design, product development, and business goals are consistently aligned.

Power of Visual Storytelling

Data-driven visuals, when designed effectively, can significantly enhance client understanding and engagement.